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EVENTS & ACTIVATIONS

Over the years I have organised and Co-Ordinated many events including markets, fundraisers, staff retreats and conferences.

In recent years at the Myer Centre, we have executed up to 15 activations annually. While I take the lead in orchestrating these events, I say "we" because it takes a team of diverse talents to bring major activations—like Fashion Week and Christmas—to life.

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Adelaide Fashion Week at the Myer Centre 2024
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Adelaide Fashion Week at the Myer Centre 2024

Fashion and beauty enthusiasts, this weekend is all about you! Myer Centre’s AFW series has something for everyone. Adelaide’s iconic Fashion Week is arriving the second weekend of October, from October 11-13. The city, Rundle Mall, and the Myer Centre will be dressed to impress for South Australia’s premier fashion celebration. Throughout the weekend, the Myer Centre will be the ultimate fashion hub. Attend exciting events, discover new trends, participate in activations, score exclusive products and prizes, and indulge in some guilt-free retail therapy. Make your next shopping trip one to remember by visiting the Myer Centre during AFW weekend. Better yet, turn it into a city getaway and make the most of everything happening. You’ll love what we have in store: massive sales, fresh styles, free gifts, live music, demos, workshops, and much more. Pick up an event guide upon arrival to ensure you don’t miss any of the action across our five floors. Exclusive Myer Centre AFW Events The Myer Centre is the must-visit destination this AFW weekend. You’ll leave with gifts, style inspiration, new favorite brands, and a renewed sense of confidence in your unique style. Here’s why you should visit: - Free personal styling sessions with award-winning stylist Bec Lenthall - SA Style Magazine photobooth – get your very own cover photo! - Makeup touch-ups by professionals from Media Makeup Academy - Product sessions and free gifts from top brands like MAC Cosmetics, KORA Organics, and Benefit - Cooking and food styling session with Made by Mandy - Free Myer Centre branded tote bags filled with samples for Myer One members who spend $150 during AFW weekend - Free S&P Teapot when you spend $80 anywhere in the Myer Centre Check our events on our website for more details!

© 2021 by Lia Wilson

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